Writer, fly-fisher, river restorationist
This month, working with the Wild Trout Trust has meant happily converging several different strands of my professional interests (again) and helping to promote the brilliant annual Wild Trout Trust charity auction. As I’ve said once or twice on my Urbantrout site, it’s clear that more and more fly-fishers are using the WTT auction as […]
Interspersed with lots of other freelance copywriting work, I’ve recently contributed a few more features to the Fishtec blog. Once again, if you haven’t read them yet, please click the links and enjoy! The green menace: fighting back against invasive non-native plants in 2018 Countdown to stillwater opening day: Fishtec’s review of the UK’s top […]
Just before Christmas last year, I got a call from a German design and publishing house which was working on a big new fly-fishing book project and needed another writer to join Andrew Herd to pick up some interviews at short notice. Would I like to come on board? Took me about 3 seconds to […]
OK, so maybe sitting down to write a massive grid of emails for a charity healthcare marketing campaign doesn’t sound like the most excitingly creative way to spend your day. Unless, of course, you’re an integrated marketing copywriter geek like me. In that case, you’ll know that this is authentic, painstaking, too-much-caffeine-and-chewed-down-fingernails wordsmithing. The actual heart of […]
The last two years have been one hell of a fly-fishing experiment. A major highlight of life as a freelance copywriter is getting to hear about new products and services – and, better still, writing about them – long before they reach the general market. In the last few months, for instance, I’ve written copy […]
In gaps between briefs for several fascinating freelance copywriting gigs in busy London agencies, I’ve recently been devoting a little extra time to new product development for my Urbantrout eco-brand… … launched in 2013 and gaining a satisfyingly culty underground following among them as knows (look at that lucky orange hoodie on West Country fishing guide Pete […]
Despite the obvious presence of a brace of hardback books in my portfolio, more than 90% of my freelance copywriting work these days is digital. Take two of my most recent jobs, for example… The first involved working with a PR company to launch a revolutionary new multi-joint fitness system which may in time replace […]
Where has this summer gone? Between publication of my Balsam Bashing book, a few freelance copywriting gigs up in London, helping to recruit new staff for the Wandle and South East Rivers Trust and watching over the Wandle’s biggest river restoration projects yet, experimenting with a radical new approach to ultralight fly-fishing, and exploring new […]
Now and again in my day job as a freelance copywriter, I get a sneak preview of a product or service that makes me think Damn, why didn’t I come up with that one myself? Luckily, after that brief moment of wonder and regret, my next reaction is usually Wow, I’m really glad to be […]
As I’ve recently noted over on my Urbantrout blog, this is the time of year which can show even the best angler exactly what he’s been failing to catch all season… and early winter on the Wandle is no exception to this universal law. It’s a curious fact that since we saw that first pair […]
