Awards, Freelance copywriting, Writing

Copywriting for the win: DMA Gold Healthcare with Diabetes UK and Arthur London

OK, so maybe sitting down to write a massive grid of emails for a charity healthcare marketing campaign doesn’t sound like the most excitingly creative way to spend your day.

Unless, of course, you’re an integrated marketing copywriter geek like me.

In that case, you’ll know that this is authentic, painstaking, too-much-caffeine-and-chewed-down-fingernails wordsmithing. The actual heart of the craft.

Thanks, Arthur London, for giving me the opportunity to be part of your team on this amazing job for Diabetes UK. I did hope it’d all turn out well…

(Photo: Diabetes UK)